Topics:
\nLegal Practice in Direct Marketing” covers topics such as advertising law,
\nData protection as well as special legal issues of marketing by letter, telephone,
\nCall center, SMS, fax, e-mail and Internet. A guidebook that focuses on the
\ndesk of every salesperson. Because it allows many
\nunnecessary warnings, cease-and-desist declarations and subsequent
\nAvoid lawsuits.<\/p>\n
For practice:
\nThe great benefit of the work lies in the fast and well-founded overview, and
\nnot least in the fact that also non-lawyers from the
\nSales departments can understand the content very well. The representation is
\ncatchy. The clarity is ensured by numerous highlighting and
\nChecklists supported.<\/p>\n
Essentials of competition law:
\nThe co-author, Mr. Attorney von Walter ( info@fiala.de), provides the reader with.
\nan insight into the possibilities of behaviour in the case of (also alleged)
\nCompetition violations. Two strategic approaches are highlighted here,
\nthe active and the passive approach. The basis for this is the many years of
\nActivity for a competition association.<\/p>\n
Central information on distance selling:
\nThe new law on distance selling is based on the new version of the law of
\n02.12.2004 a must read for the financial services provider. To think of
\nthe case that a long-standing business relationship has been established with a customer
\nand an order is placed by letter or telephone. When the
\nbusiness papers are not designed in accordance with the law here, the
\ncustomers can still withdraw from the contract weeks and months later.<\/p>\n
Bottom line:
\nWhoever engages in advertising (e.g. by e-mail or serial fax) or orders not
\nexclusively personally from the customer, should know the rules of the game.
\nknow. This work offers an excellent basis also for the
\nfinancial service providers to avoid numerous pitfalls.
\nReview by RA Johannes Fiala<\/p>\n