Legal Practice in Direct Marketing” covers topics such as advertising law,
Data protection as well as special legal issues of marketing by letter, telephone,
Call center, SMS, fax, e-mail and Internet. A guidebook that focuses on the
desk of every salesperson. Because it allows many
unnecessary warnings, cease-and-desist declarations and subsequent
The great benefit of the work lies in the fast and well-founded overview, and
not least in the fact that also non-lawyers from the
Sales departments can understand the content very well. The representation is
catchy. The clarity is ensured by numerous highlighting and
Essentials of competition law:
The co-author, Mr. Attorney von Walter ( email@example.com), provides the reader with.
an insight into the possibilities of behaviour in the case of (also alleged)
Competition violations. Two strategic approaches are highlighted here,
the active and the passive approach. The basis for this is the many years of
Activity for a competition association.
Central information on distance selling:
The new law on distance selling is based on the new version of the law of
02.12.2004 a must read for the financial services provider. To think of
the case that a long-standing business relationship has been established with a customer
and an order is placed by letter or telephone. When the
business papers are not designed in accordance with the law here, the
customers can still withdraw from the contract weeks and months later.
Whoever engages in advertising (e.g. by e-mail or serial fax) or orders not
exclusively personally from the customer, should know the rules of the game.
know. This work offers an excellent basis also for the
financial service providers to avoid numerous pitfalls.
Review by RA Johannes Fiala
(www.experten.de dated 19.01.2006)
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About the author
Dr. Johannes Fiala has been working for more than 25 years as a lawyer and attorney with his own law firm in Munich. He is intensively involved in real estate, financial law, tax and insurance law. The numerous stages of his professional career enable him to provide his clients with comprehensive advice and to act as a lawyer in the event of disputes.
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